Your Firm’s Success in 2025? Experts Say…

Rebecca Hnatowski was featured in a profile compiled by JD Supra’s Director of Referral Partnerships, Laura Gutierrez, in which Laura posed the question:

“What’s your top piece of advice for law firm leaders in 2025?” Rebecca says,

Invest in your associate’s business development training now. One thing I’ve seen in the market is the lack of investment in marketing and business development training for associates. New associates come in, and they only focus on client work for six or seven years before they’re suddenly expected to flip a switch and bring in business to make partner.

If you start early in their career, training them on core competencies like communications and client service, they will know how to build strong relationships from the get-go and be better positioned to bring in business when the time comes.

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