Law firms have unprecedented access to market intelligence, yet many struggle to convert insight into sustained growth. In this webinar, we will examine where strategy commonly veers off course and how firms can establish guardrails to stay aligned. Attendees will leave with a practical framework for translating market data into client development priorities, strengthening practice leader accountability, and implementing a disciplined cadence that turns strategy into measurable revenue results.

Most law firms don’t struggle with planning. They struggle with execution.

As we approach the end of the first quarter, this is the perfect time to revisit your business development plan, and take a few practical steps to move it forward.

Rebecca Hnatowski was quoted in the article, “Why One-Size-Fits-All Individual Attorney Business Plans Fail Lawyers and How to Build Plans That Reflect Strengths, Not Templates,” published by The Legal Intelligencer, an ALM publication, on 3/10/26.

Your digital presence has never mattered more. In this hands-on workshop, Guy Alvarez and Rebecca Hnatowski will show you how to transform your website bio and LinkedIn profile into business development tools. Using AI, you’ll define your Ideal Client Profile (ICP) and the content they want—leaving with real updates in hand.

The end of the year can feel like a sprint, but it’s also one of the best windows to strengthen client relationships and clear a little space for momentum in 2026. This post includes my favorite high-impact moves.

A strong practice group plan should be an opportunity to pause, look at the current state of the practice, and make intentional choices about not only what can be achieved in 2026, but what groundwork needs to be laid for long-term success.

This article includes a few conversations and planning elements that will elevate your plan beyond the usual.

This session will explore how Professional Development and Business Development professionals can move beyond departmental silos to strategically collaborate in supporting the professional growth of lawyers.

The session will use examples and audience interaction to explore how PD and BD can codesign initiatives around lawyer development, retention, and client service.

The end of the year can feel like a sprint, but it’s also one of the best windows to strengthen client relationships and clear a little space for momentum in 2026. This post includes my favorite high-impact moves.

When we talk about collaboration in law firms, it’s often within the marketing and business development team: communications, events, or business development. But some of the most powerful partnerships happen outside of marketing. Finance, IT, operations, HR: these departments all have valuable perspectives, data, and processes that can strengthen your work and the firm’s overall strategy. I had the chance to explore this topic with colleagues from finance, knowledge management, operations and marketing at a recent panel discussion at LMA Tech West x Southwest.

When it comes to building stronger business relationships, we tend to overcomplicate things. We look for the perfect icebreaker, the polished pitch, the smartest insight. But in my experience, the most powerful tool is also the simplest one. Three little words: Tell me more.

I can’t tell you enough how many times I encourage attorneys (and even my fellow legal marketers) to use this phrase. People love to talk about what they’re working on, what they’re proud of, or what challenges they’re navigating. You just have to ask - and then be patient enough to listen.

Join us at LMA Tech West x South West to explore how to leverage information available across departments, from competitive intelligence to finance to drive smarter, more strategic decisions.
 
Whether you’re looking to improve intra-team cooperation or build relationships across departments, this session will equip you with tactics to connect the dots, keep initiatives on track, and achieve collective goals.

Join us at LMA Mid-Atlantic Regional Conference for a conversation about how to be a change agent in today’s evolving world.

We’ll discuss strategies to build trust, communicate effectively, empower others, and turn uncertainty into opportunities for growth - no matter your role.

I recently ran a LinkedIn poll asking: What is the #1 hesitation you hear from lawyers (or other seller/doers) that keeps them from engaging in marketing & business development? The results were telling and highlight something important: hesitation doesn’t come from lack of talent or ability, it stems from uncertainty, mindset, and a lack of structure. This article - published on JD Supra - breaks down common hesitations and how to counter them.

For busy lawyers, marketing and business development (MBD) can feel like just another item on an already overloaded to-do list. But if you want a strong book of business, having a simple MBD plan is essential. It helps you focus your efforts, use your time wisely, and make progress without feeling like you’re constantly playing catch-up. This article outlines key elements for a simple MBD plan, including essential marketing tools, best practices for demonstrating your expertise, tips to cultivate relationships and more.

I recently tuned into an episode of The Rainmaking Podcast, featuring Matt Dixon, co-author of the newly released The Activator Advantage. The episode draws on research from DCM Insights, highlighting what makes top business developers (aka "Activators") stand out. Spoiler alert: it’s not personality or charisma, it’s behavior. This post includes a few highlights that stuck with me.

If you're a solo marketer (or part of a very lean team), you already know you can't do it all. But you can prioritize with strategy, influence and creativity. This article shares 10 ways small-team marketers are finding smart, strategic ways to lead, even when time, budget and staff are in short supply.rs of growth.

I was pleased to contribute to an article for the Legal Sales and Services Organization (LSSO), focused on building stronger internal relationships with attorneys. Just like lawyers work to build trust with their clients, developing trust and rapport with attorneys is essential to becoming a valued partner inside the firm. This article outlines ten practical steps to help legal marketers deepen those relationships in meaningful, effective ways.

The phrase “practice what you preach” gets thrown around a lot. But, when you run a business, it becomes a daily mantra. As a seller/doer, someone who both markets services and delivers them, I've tested the same BD habits I encourage my clients to build. And in the two years since launching Edwards Advisory, a few key tactics have stood out as real drivers of growth.

For years, I’ve advised lawyers and fellow legal marketers to get involved with appropriate industry associations. Why? Because they put you in the room with the people you want to work with and learn from. They’re not just events to attend or places to collect CLEs, they’re communities that can help you learn, grow and open doors you didn’t even know existed.

Summer is notoriously slow for networking. Conferences wrap up. Schedules scatter. Coffee meetings get postponed. But while in-person opportunities cool down, your online presence doesn’t have to. In fact, summer is the perfect time to show up on LinkedIn. This article provides suggestions on how to make the most of it.