Tips and Tricks From Solo Marketers: How to Successfully Do It All Even if You Are All Alone (Speaking Engagement)

What: LMA Annual Pre-Conference Program for Solo/Small Firm Marketers
Who: Legal Marketing Association
When: Wednesday, April 23 | 1 - 2 p.m. ET
Where: Washington, DC | Washington Hilton | 919 Connecticut Ave NW | Washington, DC 20009

Solo and small-team marketers in law firms often wear many hats, juggling everything from strategic planning to day-to-day execution—often with limited resources and support. This practical session offers actionable strategies for setting priorities, managing attorney expectations, and building support systems—both within the firm and through external partnerships. Topics will include creative resourcing, setting boundaries, tips for outsourcing efficiently and keeping yourself motivated when you’re pulled in every direction. You’ll walk away with real-world strategies you can implement immediately to work smarter, not harder.

Speakers:

Rebecca Edwards Hnatowski, President & Founder, Edwards Advisory LLC
Rachel Lufkin, Director of Marketing and Business Development, Sands Anderson PC
Kina Thornton Frazier, Marketing & Business Development Manager, Greenberg Traurig

To learn more and register, click here.