Say it Better: Law Firm Messaging Strategies from Presidential Speechwriters

Written By Rebecca Edwards Hnatowski

"Effective legal marketing is about helping our attorneys communicate with empathy, clarity, and purpose."

The keynote session at Legal Marketing Association (LMA)’s Annual Conference last week in Washington, DC, featured two of President Barack Obama’s speechwriters, Cody Keenan and Terry Szuplat. On the surface, it may not seem like presidential speeches and legal marketing have much in common, but the connections ran deep. Their insights offered not only inspiration, but real lessons for legal marketers trying to help lawyers communicate with clarity, confidence, and authenticity.

To check out the full article, published by JD Supra, click here.

Rebecca Edwards Hnatowski
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