Leveraging LinkedIn’s Follow Button for Business Development

Building and maintaining relationships is at the heart of business development, and LinkedIn offers a simple yet powerful tool to stay connected: the Follow button.

Why Follow Your Clients?
By following your clients and key contacts on LinkedIn, you gain insight into their latest updates, company news, and thought leadership. Engaging with their posts—through likes, comments, or shares—keeps you visible and strengthens your professional relationship. It’s a low-effort, high-impact way to show you’re paying attention and invested in their success.

Using the Follow Button to Expand Your Network
For those you don’t know yet but want to connect with, following is a smart first step. It allows you to see their activity and understand what matters to them before reaching out. When the time comes to engage—whether by commenting on a post or sending a connection request—you can do so with relevant insights, and they’ll already recognize your name. This familiarity makes it much more likely they’ll accept your request, opening the door to future conversations and opportunities.

Incorporating this habit into your routine can help you stay top of mind with existing clients and strategically position yourself with potential ones—without the pressure of an immediate ask.

For more tips on leveraging the platform, follow Edwards Advisory on LinkedIn.