The Why and ROI of Thought Leadership: Insights from the Edelman-LinkedIn Survey

One of my favorite pieces of annual thought leadership is the Edelman-LinkedIn Thought Leadership Impact Report. Introduced to me by the good people at Passle, this report examines how thought leadership influences buying behaviors among B2B decision-makers and C-suite executives.

“Effective thought leadership exerts a surprisingly strong influence on sales and pricing. Thought leadership can be a more powerful marketing tool than traditional methods and makes people more willing to seek you out — and even pay extra for your expertise.”

Read on for my takeaways from the survey that demonstrate just why you should be sharing your insights on a regular basis, published by JD Supra.