From Connections to Clients: Leveraging LinkedIn for Legal Business Development

As of February 2024, only 39% of LinkedIn users share content. That means you can reach influential buyers (the more than 10 million C-suite executives and 65 million decision-makers on the platform) by simply engaging with your connections or posting your own insights once a week, once a month or even once a quarter. This article - originally published in The Richmond Lawyer - will guide you through the essentials of leveraging LinkedIn for business development, from identifying the right connections and crafting personalized messages to sharing content that resonates with your audience. Whether you're new to the platform or looking to enhance your presence, these strategies will help you make the most of LinkedIn's opportunities.

Find it here.