Maximizing Potential: A Client-Centric Approach for Relationship Growth

In the world of legal marketing and business development, it’s generally understood that expanding business with current clients is easier than landing a brand-new client. The challenge lies in implementing this approach thoughtfully, ensuring that your efforts enhance, rather than jeopardize, these valuable relationships. This article - originally published in LMA’s Strategies & Voices - offers tactics for gradually strengthening your existing client relationships, all while keeping their needs at the forefront. 

Find it here.