Curious Minds Want To Know

While “curiosity killed the cat” (at least that’s how the old saying goes), it does wonders for your marketing and business development endeavors.

I encourage you to approach every new engagement and initiative with curiosity. Ask questions. Show interest. Dig into the data. Be the one to raise your hand and investigate.

In doing so, you will differentiate yourself from your peers and the competition. Not to mention you’ll reach your marketing and business development goals faster.

A few examples of how to bring curiosity to your practice follow.

📚 Is there a new trend or law that affects your clients? Spend time reading the news and trade publications to learn about the impact and opportunities these changes bring. Share these insights with your contacts. While you’re at it, subscribe to relevant news outlets and set up alerts that mention your clients to stay ahead of the curve.

👩‍💻 What about that article your wrote? Who read it? Digging into this data can help you identify new business leads. How did the engagement fare against other recent pieces? Use these insights to tailor future content to what your target audience wants to read. You put time into producing this content. Take five more minutes to review these analytics and turn this marketing activity into true business development.

👂 When having a conversation with an existing client, a prospect (or really anyone you are trying to build a stronger relationship with), listen first and pull out insights by using these three little words: “Tell me more.” By incorporating this phrase into your lexicon, you will learn more about the issue, need or why this particular topic is important.

🙋‍♀️ Ask questions. No matter where you are in your career, ask thoughtful questions. If you are in a situation where you are in an internal meeting and there will be time for questions, bring one. By being prepared and showing interest, you will stand out from the crowd.

What is one thing you can do today to show curiosity? If a cat* can do it, so can you.

*no offense to cats. especially to Charlie.