Insight Byte: Analyzing Relationship Data to Build Business
Originally published on the International Legal Technology Association (ILTA) blog, July 18, 2023
“What’s at the heart of a marketing and business development plan? Data. It’s what we rely on to build out an ideal client profile, to identify market penetration by industry or geography, to understand which piece of thought leadership is trending, and much, much more. This post is meant to help you take a fresh look at the data you already have that can be used to build business - including current client data, marketing qualified leads and contact data.”