The Cross-Functional Power of Competitive Intelligence in Law Firms (Speaking Engagement)
What: The Cross-Functional Power of Competitive Intelligence in Law Firms
Who: LMA The Virginias Local Group + CI SIG
When: Wednesday, September 11 | Noon - 1:30 p.m. ET
Where: Sands Anderson, 919 E Main Street, Suite 2300
Richmond, VA 23219
In this dynamic session, we will explore the multifaceted role of Competitive Intelligence (CI) within law firms, moving beyond its traditional association with just marketing to highlight its cross-functional capabilities. Our panel of speakers, including representatives for Business Development, Finance, and Research Services will provide unique insights into how CI intermingles with their roles and the importance of these relationships.
Our discussion will underscore the fact that CI is not confined to marketing; it plays a critical role in firm growth efforts, data strategy, and profitability. We will highlight how CI can elevate its role beyond traditional boundaries, playing a key part in winning new business and enhancing profitability. The panelists will share real stories of how they’ve worked alongside CI functions to enhance firm reporting and practical tips for how you can be more engaged with your CI function.
Join us as we focus on the power of relationships and the cross-functional capabilities of CI, demonstrating how it can be a game-changer in the competitive legal landscape.
Speakers:
Ed Hayes, Client/Matter Business Intelligence Data Manager, Hunton Andrews Kurth LLP
Rebecca Edwards Hnatowski, President & Founder, Edwards Advisory LLC
Greg Stoner, Director, Research & Information Services, McGuireWoods LLP
Rachel Cohee, Consultant, Fireman & Company