Too Busy for Business Development?
For busy lawyers, marketing and business development (MBD) can feel like just another item on an already overloaded to-do list. But if you want a strong book of business, having a simple MBD plan is essential. It helps you focus your efforts, use your time wisely, and make progress without feeling like you’re constantly playing catch-up.
This article, originally published in The Richmond Lawyer outlines key elements for a simple MBD plan, including essential marketing tools, best practices for demonstrating your expertise, tips to cultivate relationships and more.