Insight Byte: Omaha: The Xs and Os of Business Development

Originally published on JDSupra, September 21, 2023

It’s game time. What’s your marketing and business development strategy? Are you running the option, the wildcat or the annexation of Puerto Rico (if you get that, you are my people)? And, what about on defense, do you have a plan for how to protect your most important assets – your clients?

This article highlights a few plays to consider adding to your playbook this season, including leveraging referral sources, conducing client feedback interviews, planning ahead and the importance of consistency.