Implement Post-Matter Debriefs in Your Marketing Strategy to Stand Out From the Crowd

Originally published on JDSupra, November 3, 2023

The legal industry is constricting. In-house legal departments are growing, meaning less work for law firms. There is a constant pressure for doing more with less – meaning that firms must ensure that their matters are staffed appropriately and that they are investing in tools and processes that can help them be more efficient – including AI.

One way to stand out from the crowd is by conducting client feedback interviews.

There are many ways to obtain the feedback – surveys, consultants, in-house experts. One of our favorite feedback avenues is “post-matter debriefs.” At the conclusion of a matter or deal, officially reach out to clients and ask about how you did. These sessions not only address any challenges or issues that arose during the matter from a legal perspective, but also service or process-related feedback that, by addressing, will help your law firm improve – and possibly cement – its relationship with that client moving forward.