Strategies to Leverage LinkedIn for Business Development

This month, LinkedIn guru Richard van der Blom, published his 2024 Insights Report. At 130+ pages, there’s a lot to dig into (free download if you want to check it out yourself). Here are a few highlights to consider as you are crafting content:

🍿 Dwell time is as important as ever. What’s dwell time? That’s how long a reader spends looking at your post. This is why length and white space is so important - you want the viewer to have to click ‘read more.’ Check out my LinkedIn posts to see what I mean. 

📽️ Despite the onslaught of various mediums to grab attention on the platform, the ‘text + single image’ post remains the tried and true format on LinkedIn. So, keep using those images combined with your original content (shoot for between 900 and 1,200 characters). Oh, and vertical images are the best because 64% of users are on their mobile. 

🕑 As for what is the ideal time to post, consistency is more important than anything else as “it conditions the algorithm to serve your content reliably to your audience.” I have personally seen success in posting at off hours/weekends as so many of us are scrolling through LinkedIn while we’re out and about or at a child’s sporting event on Saturday mornings.

🎭 To Link or Not To Link? That IS always my question. The latest stats continue to illustrate that LinkedIn doesn’t want you to lead users off the platform. But, (yes! There is a but!), they will not penalize you for editing your post afterwards by adding the link after you’ve published it. Huzzah!